The release strategy of a game used to be simple: go gold, put it on shelves, and start thinking about the next project. But this attitude has changed recently; companies view a release as only the beginning, as more and more players favour paying micro transactions for drip feeds of content. So where will this lead us, and how long can the feed keep dripping?
In the wild and woolly world of yearly franchises, Steam communities, and early-access kickstarters, communities of gamers have become more important than ever to ensure that games make a splash. In this episode we talk how different companies are using a variety of methods to capture those communities.