Packaging is a huge part of the marketing streams of products everywhere. So what happens when that product is comprised of zeroes and ones? We talk about the (highly nostalgic) history of game boxes and try and imagine what consumers can expect from packaging in a digitally-distributed world.
Are you ready? Ready for the most intense gaming experience of your life? Ready to immerse yourself into the best graphics, the most skill-based PvP, the most intuitive and addictive gameplay mechanics ever made? Here, watch this trailer and get really excited because this episode we’re talking about hype! Hype is a bit of a dirty word in the industry, but we’re here to give it at least a little bit of consideration from the point of view of both the marketers that use it, and the gamers who inevitably lose to it. CHOO CHOO all aboard the hype train!